HOWL – founders Darrell Mathes and Nima Jalali created the brand in 2012. Mathes and Jalali wanted to contribute to the snowboard world they love, and knew they could add something that was missing. They both saw the need for a company that did things differently – a company that listened to their riders wants and needs and most importantly, got them involved in all aspects of the brand. Together, Mathes and Jalali have established a collective of snowboarders to represent a company that is timeless and innovative. HOWL was created by snowboarders for snowboarders, because involving the team is everything.